AT&T Interactive Entertainment

AT&T Interactive Entertainment, LLC (AIE, formerly Warner Bros. Interactive Entertainment) is an American multinational video game company, which is a subsidiary of AT&T, and headquartered in Burbank, California.

The company was originally formed as the video game division of Warner Bros., until AT&T separated it from WarnerMedia in December 2021 as part of its acquisition of Take-Two Interactive. AIE owns two major publishing labels, Rockstar Games and AT&T Games, which both operate internal game development studios. Additionally, the company owns the Private Division label to support publishing from independent developers, as well as the mobile game developer Social Point. The company also owns 50% of professional esports organization NBA 2K League. AIE's combined portfolio includes franchises such as Batman: Arkham, BioShock, Borderlands, F.E.A.R., Grand Theft Auto, Mortal Kombat, NBA 2K, Red Dead and Scribblenauts among others.

As of March 2018, it is the third-largest game company in the Americas and Europe after Apple Games and Comcast-owned Electronic Arts, with an estimated market cap of US$13 billion.

As Warner Bros. Interactive Entertainment
The foundation of Warner Bros. Interactive Entertainment (WBIE) under Warner Bros. was announced on January 14, 2004, along with the Warner Bros. Games (WB Games) brand under which WBIE would publish games. Jason Hall, previously of Monolith Productions, was named as its senior vice president. Later that year, Warner Bros. acquired Monolith Productions. Warner Bros. created a new group–Warner Bros. Home Entertainment–in October 2005 and organized WBIE as part of it.

The first game that Monolith developed in conjunction with Warner Bros. Entertainment was The Matrix Online which SEGA helped co-publish. Warner Bros. also helped distribute both Enter the Matrix and The Matrix: Path of Neo for the Matrix series. In 2006, they bought a 10.3% stake in SCi Entertainment, the owner of Eidos Interactive. That same year, they released their first self-published title (with no co-publishers), Justice League Heroes, which was distributed by Eidos on the Xbox. In 2007, their goal was for a five-year plan to expand in the video game industry, which includes the acquisition of studios for internal development and the creation of a studio (WB Games) in the Seattle area that will run all the games published and developed by the company; starting with the acquisition of TT Games that same year for the amount of GB£100 million.

In April 2008, they increased their stake to 35% gaining distribution right of all Eidos games in the United States, Canada and Mexico. On December 15, 2008, right after SCi changed their name to Eidos plc, Warner acquired a total of 10 million shares of the company, raising its owned amount to 19.92%, after an agreement which prevented Time Warner from acquiring more shares was scrapped one month earlier. On January 28, 2009, The Hollywood Reporter reported the deal also gave Warner the rights of the Tomb Raider film series, previously owned by Paramount Pictures. On February 12, 2009, SQEX Ltd, a wholly owned subsidiary of Square Enix, announced a takeover offer worth GB£84.3 million (32p per share) for Eidos plc, which was backed by Warner Bros. as shareholder. Square Enix eventually took over the company April 22, 2009 and later changed the name to Square Enix Europe.

Warner Bros. announced on February 4, 2009 it had purchased independent developer Snowblind Studios. Terms of the deal were not disclosed, but the acquisition serves to strengthen the publisher's internal development effort. In 2009, Warner purchased most of the assets of American publisher Midway Games, operating under Chapter 11 bankruptcy protection, for US$49 million. The assets purchased include Midway's studio in Chicago and Surreal Software, resulting in the ownership to the rights to the Joust, Mortal Kombat, The Suffering, Spy Hunter and Wheelman series. Midway Games had previously worked with Warner Bros. on several games including Mortal Kombat vs. DC Universe. Midway intended to hold an auction of its assets on June 29, 2009, but no other bids were placed. On July 10, 2009, the sale to Warner was completed for approximately US$49 million. In the process, WB Games became the owner of the Blitz: The League series. On July 28, 2009, Midway's Mortal Kombat team was rebranded WB Games Chicago by its new owners and, in 2010 was merged with Midway Games to form NetherRealm Studios.

On January 13, 2010, it was announced that Warner Bros. Interactive Entertainment will produce and have exclusive rights to Sesame Street video games starting in fall 2010 with Elmo's A-to-Zoo Adventure and Cookie's Counting Carnival. On February 23, 2010, Warner Bros. Home Entertainment Group announced it had acquired majority stake in Rocksteady Studios, an independent development studio based in London. Rocksteady and Warner had previously worked together in Batman: Arkham Asylum and Batman: Arkham City, and have announced they will work in the future with more Warner Bros. licenses.

On March 22, 2010, Warner Bros. Interactive is the latest videogame company to open a studio in Quebec. Current president Martin Tremblay will lead the new Montreal studio, which will be known as WB Games Montréal. This new studio will gradually grow to include more than 300 people by the end of 2015. Tremblay also said that Warner will open another studio in another city soon. Martin Tremblay told us that the new Montreal studio will focus on creating games based on the DC Comics license. On April 9, 2010, Warner Bros has announced it will publish a third installment to its F.E.A.R. series in fall of this year. Warner Bros. Home Entertainment Group announced on April 20, 2010 the acquisition of Turbine, Inc. the developer of the famous MMOs Asheron's Call, Dungeons & Dragons Online and The Lord of the Rings Online.

On June 4, 2010, Warner Bros. Home Entertainment Group and Turbine, inc. said that the massively multiplayer online title The Lord of the Rings Online was to become a free-to-play game that autumn. Warner Bros. Interactive Entertainment announced on June 10, 2010 that Mortal Kombat, the most brutal installment of the landmark fighting game to date was due for release on the PlayStation 3 computer entertainment system and Xbox 360 video game and entertainment system from Microsoft in 2011. Mortal Kombat was developed by the newly renamed NetherRealm Studios, led by Mortal Kombat creator and creative director Ed Boon. Branching out from Game Party for the Wii, Warner Bros. Interactive Entertainment attempted to leverage the Xbox 360's newest piece of technology on June 14, 2010, revealed Game Party: In Motion for Kinect. Arriving November 4 as a launch title, In Motion for Microsoft's full-body motion-sensing technology brought sports and arcade games to the hardware. After Kevin Tsujihara became chairman and CEO of Warner Bros. Entertainment, he promoted Diane Nelson to the post of President and Chief Content Officer of Warner Bros. Interactive Entertainment. In January 2015, David Haddad was named Executive Vice President and General Manager of the company. In October 2015, he was promoted to president.

On December 19, 2016, it was announced that Warner Bros. would no longer develop or publish The Lord of the Rings Online or Dungeons & Dragons Online; further development of the game would be handled by a newly formed studio Standing Stone Games, with publishing to be transitioned over to Daybreak Game Company. The new studio would take the old development team from Turbine, leaving Turbine as mobile only developer. As part of the deal, Daybreak did not pickup the rights to Asheron's Call, an original IP created by Turbine and thus owned by Warner Bros. as part of the 2010 acquisition. This resulted in the closure of Asheron's Call and Asheron's Call 2: Fallen Kings on January 31, 2017.

On January 24, 2017, Warner Bros. Interactive Entertainment announced it had acquired Avalanche Software from Disney Interactive Studios, including its Octane engine software, and re-opened the studio, with John Blackburn returning as its CEO. The studio's first title under their new owner was a companion video game to the Disney-Pixar film Cars 3, titled Cars 3: Driven to Win, in partnership with Warner Bros., Disney, and Pixar.

On February 8, 2017, Warner Bros. Interactive Entertainment acquired Playdemic via TT Games to make Lego games for mobile devices.

On July 11, 2018, Warner Bros. Interactive Entertainment acquired Plexchat, a communications platform for mobile games, with its founder and staff joining WB Games San Francisco.

In mid-2020, there had been industry rumors that AT&T, as to raise funds, was looking to sell off parts of its divisions, with WBIE as one that had been rumored to be up for sale that would have raised US$4 billion according to CNBC; potential buyers had been rumored to include Take Two Interactive, Activision Blizzard and Electronic Arts. However, in an August 2020 press release regarding an organizational restructuring, WarnerMedia stated that WBIE "remains part of the Studios and Networks group". Bloomberg News reported AT&T has confirmed to no longer be selling the game division, the decision to keep the division amid a change in leadership at AT&T in July 2020.

Former holdings

 * Snowblind Studios in Kirkland, Washington, founded in 1997, acquired in 2009. Merged into Monolith Productions in 2012.
 * Surreal Software in Kirkland, Washington, founded in 1995, acquired from Midway Games on July 27, 2009. Merged into Monolith Productions in 2010.