DC Entertainment

DC Entertainment, Inc. is an American entertainment company focused on superhero fiction and owned by WarnerMedia under its studios and networks division. Established under Warner Bros. in 2009, DC manages WarnerMedia's comic book units (including its namesake DC Comics) and intellectual property (characters) in other units as they work with other Warner Bros units.

History
In September 2009, Warner Bros. announced that DC Comics would become a subsidiary of DC Entertainment, Inc., with Diane Nelson, President of Warner Premiere, becoming president of the newly formed holding company and DC Comics President and Publisher Paul Levitz moving to the position of Contributing Editor and Overall Consultant there.Warner Bros. have owned DC Comics since 1967.

On February 18, 2010, DC Entertainment named Jim Lee and Dan DiDio as Co-Publishers of DC Comics, Geoff Johns as Chief Creative Officer, John Rood as EVP (Executive Vice President) of Sales, Marketing and Business Development, and Patrick Caldon as EVP of Finance and Administration.

In October 2013, DC Entertainment announced that the DC Comics offices would be moved from New York City to Warner Bros. Burbank, California, headquarters in 2015. The other units, animation, movie, TV and portfolio planning, had preceded DC Comics by moving there in 2010.

DC Entertainment announced its first franchise, the DC Super Hero Girls universe, in April 2015 with multi-platform content, toys and apparel to start appearing in 2016.

Warner Bros. Pictures reorganized in May 2016 to have genre responsible film executives, thus DC Entertainment franchise films under Warner Bros. were placed under a newly created division, DC Films, created under Warner Bros. executive vice president Jon Berg and DC chief content officer Geoff Johns. This was done in the same vein as Marvel Studios in unifying DC-related filmmaking under a single vision and clarifying the greenlighting process. Johns also kept his existing role at DC Comics. Johns was promoted to DC president & CCO with the addition of his DC Films while still reporting to DCE President Nelson. In August 2016, Amit Desai was promoted from senior vice president, marketing & global franchise management to exec vice president, business and marketing strategy, direct-to-consumer and global franchise management.

With frustration over DC Films not matching Marvel Studios' results and Berg wanting to step back to being a producer in January 2018, it was announced that Warner Bros. executive Walter Hamada was appointed president of DC film production. After a leave of absence starting in March 2018, Diane Nelson resigned as president of DC Entertainment. The company's executive management were to report to WB Chief Digital Officer Thomas Gewecke until a new president is selected. In June 2018, Johns was also moved out of his position as chief creative officer and DC Entertainment president for a writing and producing deal with the DC and WB companies. Jim Lee added DC Entertainment chief creative officer title to his DC co-publisher post. In September 2018, DC became part of the newly-created Warner Bros. Global Brands and Experiences division overseen by President Pam Lifford.

DC Universe
DC Universe is a video on demand service that was announced in April 2017, with the title and service formally announced in May 2018. DC Universe is expected to offer more than video content through the inclusion of an immersive experience with fan interaction that encompasses comics in addition to television.