Columbia Pictures

Columbia Pictures Industries, Inc. (commonly known as Columbia Pictures or simply Columbia) is an American film studio and production company that is the flagship label of Sony Media Group, a subsidiary of the Japanese multinational conglomerate Sony.

What would eventually become Columbia Pictures, CBC Film Sales Corporation, was founded on June 19, 1918 by Harry Cohn, his brother Jack Cohn, and Joe Brandt. It adopted the Columbia Pictures name in 1924, went public two years later, and eventually began to use the image of Columbia, the female personification of the United States, as its logo.

In its early years, Columbia was a minor player in Hollywood, but began to grow in the late 1920s, spurred by a successful association with director Frank Capra. With Capra and others, Columbia became one of the primary homes of the screwball comedy. In the 1930s, Columbia's major contract stars were Jean Arthur and Cary Grant. In the 1940s, Rita Hayworth became the studio's premier star and propelled their fortunes into the late 1950s. Rosalind Russell, Glenn Ford, and William Holden also became major stars at the studio.

It is one of the leading film studios in the world and is a member of the "Big Five" major American film studios. Columbia was one of the so-called "Little Three" among the eight major film studios of Hollywood's Golden Age. Today, it has become the world's fourth largest major film studio.

This company was primarily responsible for distributing Disney's Silly Symphony film series as well as the Mickey Mouse cartoon series during 1929 and 1930.

Early years as CBC
The studio was founded on June 19, 1918 as Cohn-Brandt-Cohn (CBC) Film Sales by brothers Jack and Harry Cohn and Jack's best friend Joe Brandt, released its first feature film in August 1922. Brandt was president of CBC Film Sales, handling sales, marketing and distribution from New York along with Jack Cohn, while Harry Cohn ran production in Hollywood. The studio's early productions were low-budget short subjects: "Screen Snapshots", the "Hall Room Boys" (the vaudeville duo of Edward Flanagan and Neely Edwards), and the Chaplin imitator Billy West. The start-up CBC leased space in a Poverty Row studio on Hollywood's famously low-rent Gower Street. Among Hollywood's elite, the studio's small-time reputation led some to joke that "CBC" stood for "Corned Beef and Cabbage". Brandt eventually tired of dealing with the Cohn brothers, and in 1932 sold his one-third stake to Harry Cohn, who took over as president.

Reorganization and new name
In an effort to improve its image, the Cohn brothers renamed the company Columbia Pictures Corporation on January 10, 1924. Cohn remained head of production as well, thus concentrating enormous power in his hands. He would run Columbia for the next 34 years, one of the longest tenures of any studio chief (Warner Bros.' Jack L. Warner was head of production or CEO longer but did not become CEO until 1956). Even in an industry rife with nepotism, Columbia was particularly notorious for having a number of Harry and Jack's relatives in high positions. Humorist Robert Benchley called it the Pine Tree Studio, "because it has so many Cohns".

Columbia's product line consisted mostly of moderately budgeted features and short subjects including comedies, sports films, various serials, and cartoons. Columbia gradually moved into the production of higher-budget fare, eventually joining the second tier of Hollywood studios along with United Artists and Universal. Like United Artists and Universal, Columbia was a horizontally integrated company. It controlled production and distribution; it did not own any theaters.

Helping Columbia's climb was the arrival of an ambitious director, Frank Capra. Between 1927 and 1939, Capra constantly pushed Cohn for better material and bigger budgets. A string of hits he directed in the early and mid 1930s solidified Columbia's status as a major studio. In particular, It Happened One Night, which nearly swept the 1934 Oscars, put Columbia on the map. Until then, Columbia's existence had depended on theater owners willing to take its films, since it didn't have a theater network of its own. Other Capra-directed hits followed, including the original version of Lost Horizon (1937), with Ronald Colman, and Mr. Smith Goes to Washington (1939), which made James Stewart a major star.

In 1933, Columbia hired Robert Kalloch to be their chief fashion and women's costume designer. He was the first contract costume designer hired by the studio, and he established the studio's wardrobe department. Kalloch's employment, in turn, convinced leading actresses that Columbia Pictures intended to invest in their careers.

In 1938, the addition of B. B. Kahane as Vice President would produce Charles Vidor's Those High Gray Walls (1939), and The Lady in Question (1940), the first joint film of Rita Hayworth and Glenn Ford. Kahane would later become the President of Academy of Motion Picture Arts and Sciences in 1959, until his death a year later.

Columbia could not afford to keep a huge roster of contract stars, so Cohn usually borrowed them from other studios. At Metro-Goldwyn-Mayer, the industry's most prestigious studio, Columbia was nicknamed "Siberia", as Louis B. Mayer would use the loan out to Columbia as a way to punish his less-obedient signings. In the 1930s, Columbia signed Jean Arthur to a long-term contract, and after The Whole Town's Talking (1935), Arthur became a major comedy star. Ann Sothern's career was launched when Columbia signed her to a contract in 1936. Cary Grant signed a contract in 1937 and soon after it was altered to a non-exclusive contract shared with RKO.

Many theaters relied on westerns to attract big weekend audiences, and Columbia always recognized this market. Its first cowboy star was Buck Jones, who signed with Columbia in 1930 for a fraction of his former big-studio salary. Over the next two decades Columbia released scores of outdoor adventures with Jones, Tim McCoy, Ken Maynard, Jack Luden, Bob Allen (Robert (Tex) Allen), Russell Hayden, Tex Ritter, Ken Curtis, and Gene Autry. Columbia's most popular cowboy was Charles Starrett, who signed with Columbia in 1935 and starred in 131 western features over 17 years.

Screen Gems
In 1946, Columbia dropped the Screen Gems brand from its cartoon line, but retained the Screen Gems name for various ancillary activities, including a 16 mm film-rental agency and a TV-commercial production company. On November 8, 1948, Columbia adopted the Screen Gems name for its television production subsidiary when the studio acquired Pioneer Telefilms, a television commercial company founded by Harry Cohn's nephew, Ralph Cohn. Pioneer had been founded in 1947, and was later reorganized as Screen Gems. The studio opened its doors for business in New York on April 15, 1949. By 1951, Screen Gems became a fully-fledged television studio and became a major producer of situation comedies for TV, beginning with Father Knows Best and followed by The Donna Reed Show, The Partridge Family, Bewitched, I Dream of Jeannie, and The Monkees.

On July 1, 1956, studio veteran Irving Briskin stepped down as stage manager of Columbia Pictures and form his production company Briskin Productions, Inc. to release series through Screen Gems and supervise all of its productions. On December 10, Screen Gems expanded into television syndication by acquiring Hygo Television Films (a.k.a. Serials Inc.) and its affiliated company United Television Films, Inc. Hygo Television Films was founded in 1951 by Jerome Hyams, who also acquired United Television Films in 1955 that was founded by Archie Mayers.

In 1957, after its parent company Columbia dropped UPA, Screen Gems entered a distribution deal with Hanna-Barbera Productions, which produced classic TV cartoon shows such as The Flintstones, Ruff and Reddy, The Huckleberry Hound Show, Yogi Bear, Jonny Quest, The Jetsons and others. Screen Gems would distribute until 1966, when Hanna-Barbera was sold to Taft Broadcasting.

In 1960, the studio became a publicly traded company under the name Screen Gems, Inc., when Columbia spun off an 18% stake.

Logo
The Columbia Pictures logo, featuring a woman carrying a torch and wearing a drape (representing Columbia, a personification of the United States), has gone through five major revisions.

Originally in 1924, Columbia Pictures used a logo featuring a female Roman soldier holding a shield in her left hand and a stick of wheat in her right hand. The logo changed in 1928 with a new woman (Columbia, the female representative of America) wearing a draped flag and torch. The woman wore the stola and carried the palla of ancient Rome, and above her were the words "A Columbia Production" ("A Columbia Picture" or "Columbia Pictures Corporation") written in an arch. The illustration was based upon the actress Evelyn Venable, known for providing the voice of The Blue Fairy in Walt Disney's Pinocchio.

In 1936, the logo was changed: the Torch Lady now stood on a pedestal, wore no headdress, and the text "Columbia" appeared in chiseled letters behind her (Pittsburgh native Jane Chester Bartholomew, whom Harry Cohn discovered, portrayed the Torch Lady in the logo). There were several variations to the logo over the years—significantly, a color version was done in 1943 for The Desperadoes. Two years earlier, the flag became just a drape with no markings. The latter change came after a federal law was passed making it illegal to wear an American flag as clothing. 1976's Taxi Driver was one of the last films to use the "Torch Lady" in her classic appearance until 2019's Once Upon a Time in Hollywood, which used the classic appearance of the "Torch Lady" (with a minor alteration to add a Sony byline to the logo) to match the year (1969) the film takes place in.

From 1976 to 1993, Columbia Pictures used two logos. The first, from 1976 to 1981 (1976 to 1982 for international territories) used just a sunburst representing the beams from the torch. The score accompanying the first logo was composed by Suzanne Ciani. The studio hired visual effects pioneer Robert Abel to animate the first logo. The woman returned in 1981, but in a much smoother form described as resembling a Coke bottle.

The current logo was created in 1992 (same time as the television version’s debut), and started its use in films the year after, when Scott Mednick and The Mednick Group was hired by Peter Guber to create logos for all the entertainment properties then owned by Sony Pictures. Mednick hired New Orleans artist Michael Deas, to digitally repaint the logo and return the woman to her a "classic" look. Due to time constraints, she agreed to help out on her lunch break. The animation was created by Synthespian Studios in 1993 by Jeff Kleiser and Diana Walczak, who used 2D elements from the painting and converted it to 3D. In 2012, Jenny Joseph gave an interview to WWL-TV: “So we just scooted over there come lunchtime and they wrapped a sheet around me and I held a regular little desk lamp, a side lamp,” she said, “and I just held that up and we did that with a light bulb." Deas went on to say, "I never thought it would make it to the silver screen and I never thought it would still be up 20 years later, and I certainly never thought it would be in a museum, so it’s kind of gratifying.”