Warner Bros.

Warner Bros. Entertainment Inc. is an American entertainment company headquartered in Burbank, California and the flagship division of AT&T's WarnerMedia. Founded in 1923, it has operations in film, television and video games and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).

The company is known for its film studio division, the Warner Bros. Pictures Group, which includes Warner Bros. Pictures, New Line Cinema, the Warner Animation Group, Castle Rock Entertainment, and DC Films. Among its other assets include the television production and syndication company Warner Bros. Television; animation studios Warner Bros. Animation and Cartoon Network Studios; comic book publisher DC Comics; video game development and publishing arm Warner Bros. Interactive Entertainment; cable television channels Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies; and a 50% interest in The CW television network, which is co-owned with ViacomCBS. Warner Bros. also operates various divisions specializing in publishing, merchandising, music, theater; and theme parks. Bugs Bunny, a cartoon character created as part of the Looney Tunes series, serves as the company's official mascot.

Founding
The company's name originated from the four founding Warner brothers (born Wonskolaser or Wonsal before Anglicization): Harry, Albert, Sam, and Jack Warner. They emigrated as young children with their parents to Canada from Krasnosielc, Poland.

Jack, the youngest, was born in London, Ontario. The three elder brothers began in the movie theater business, having acquired a movie projector with which they showed films in the mining towns of Pennsylvania and Ohio. In the beginning, Sam and Albert Warner invested $150 to present Life of an American Fireman and The Great Train Robbery. They opened their first theater, the Cascade, in New Castle, Pennsylvania, in 1903.

When the original building was in danger of being demolished, the modern Warner Bros. called the current building owners, and arranged to save it. The owners noted people across the country had asked them to protect it for its historical significance.

In 1904, the Warners founded the Pittsburgh-based Duquesne Amusement & Supply Company, to distribute films. In 1912, Harry Warner hired an auditor named Paul Ashley Chase. By the time of World War I they had begun producing films. In 1918 they opened the first Warner Brothers Studio on Sunset Boulevard in Hollywood. Sam and Jack produced the pictures, while Harry and Albert, along with their auditor and now controller Chase, handled finance and distribution in New York City. During World War I their first nationally syndicated film, My Four Years in Germany, based on a popular book by former ambassador James W. Gerard, was released. On April 4, 1923, with help from money loaned to Harry by his banker Motley Flint, they formally incorporated as Warner Brothers Pictures, Incorporated. (As late as the 1960s, Warner Bros. claimed 1905 as its founding date.)



The first important deal was the acquisition of the rights to Avery Hopwood's 1919 Broadway play, The Gold Diggers, from theatrical impresario David Belasco. However, Rin Tin Tin, a dog brought from France after World War I by an American soldier, established their reputation. Rin Tin Tin debuted in the feature Where the North Begins. The movie was so successful that Jack signed the dog to star in more films for $1,000 per week. Rin Tin Tin became the studio's top star. Jack nicknamed him "The Mortgage Lifter" and the success boosted Darryl F. Zanuck's career. Zanuck eventually became a top producer and between 1928 and 1933 served as Jack's right-hand man and executive producer, with responsibilities including day-to-day film production. More success came after Ernst Lubitsch was hired as head director; Harry Rapf left the studio to join Metro-Goldwyn-Mayer. Lubitsch's film The Marriage Circle was the studio's most successful film of 1924, and was on The New York Times best list for that year.

Despite the success of Rin Tin Tin and Lubitsch, Warner's remained a lesser studio. Sam and Jack decided to offer Broadway actor John Barrymore the lead role in Beau Brummel. The film was so successful that Harry signed Barrymore to a long-term contract; like The Marriage Circle, Beau Brummell was named one of the ten best films of the year by the Times. By the end of 1924, Warner Bros. was arguably Hollywood's most successful independent studio, where it competed with "The Big Three" Studios (First National, Paramount Pictures, and MGM). As a result, Harry Warner—while speaking at a convention of 1,500 independent exhibitors in Milwaukee, Wisconsin—was able to convince the filmmakers to spend $500,000 in newspaper advertising, and Harry saw this as an opportunity to establish theaters in cities such as New York and Los Angeles.

As the studio prospered, it gained backing from Wall Street, and in 1924 Goldman Sachs arranged a major loan. With this new money, the Warners bought the pioneer Vitagraph Company which had a nationwide distribution system. In 1925, Warners' also experimented in radio, establishing a successful radio station, KFWB, in Los Angeles.

Units
Warner Bros. Entertainment operates the following primary business segments they call "divisions":


 * Motion Pictures includes the company's film production/distribution arms, such as Warner Bros. Pictures, New Line Cinema, and DC Films.
 * Home Media & Games includes Warner Bros. Home Entertainment and Warner Bros. Interactive Entertainment, a video game publishing unit.
 * Television includes the company's television production, syndication and distribution units, including Warner Bros. Television, Telepictures and Warner Bros. International TV Studios, as well as the company's 50% stake in The CW television network, which it co-owns with ViacomCBS.
 * Global Brands and Experiences includes the company's theme parks, travel-related assets, consumer products and publishing divisions, as well as comic book publishing company DC Entertainment.
 * Global Kids, Young Adults & Classics includes the company's animation studios Warner Bros. Animation and Warner Animation Group, as well as the cable television channels Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies.

Other business segments include Digital Networks, Technology, Live Theatre and Studio Facilities.

Acquired Libraries
Mergers and acquisitions have helped Warner Bros. accumulate a diverse collection of films, cartoons and television programs. As of 2019, WB owned more than 79,000 hours of programming, including 7,500 feature films and 4,500 television programs comprising tens of thousands of individual episodes.

In the aftermath of the 1948 antitrust suit, uncertain times led Warner Bros. in 1956 to sell most of its pre-1950 films and cartoons to Associated Artists Productions (a.a.p.). In addition, a.a.p. also obtained the Fleischer Studios and Famous Studios Popeye cartoons, originally from Paramount Pictures. Two years later, a.a.p. was sold to United Artists, which owned the company until 1981, when Metro-Goldwyn-Mayer acquired United Artists.

In 1982, during their independent years, Turner Broadcasting System acquired Brut Productions, the film production arm of France-based then-struggling personal-care company Faberge Inc.

In 1986, Turner Broadcasting System acquired Metro-Goldwyn-Mayer. Finding itself in debt, Turner Entertainment kept the pre-May 1986 MGM film and television libraries and a small portion of the United Artists library (including the a.a.p. library and North American rights to the RKO Radio Pictures library) while spinning off the rest of MGM.

In 1989, Warner Communications acquired Lorimar-Telepictures Corporation. Lorimar's catalogue included the post-1973 library of Rankin/Bass Productions, and the post-1947 library of Monogram Pictures/Allied Artists Pictures Corporation.

In 1991, Turner Broadcasting System acquired animation studio Hanna-Barbera and the Ruby-Spears library from Great American Broadcasting, and years later, Turner Broadcasting System acquired Castle Rock Entertainment on December 22, 1993 and New Line Cinema on January 28, 1994. On October 10, 1996, Time Warner acquired Turner Broadcasting System, thus bringing Warner Bros.' pre-1950 library back home. However, Warner Bros. only owns Castle Rock Entertainment's post-1994 library.

On October 4, 2007, Warner Bros. added the Peanuts library to its own under license from Peanuts Worldwide, LLC, licensor and owner of the Peanuts material; this includes all of the television library. (the theatrical library continues to be owned by Verizon Media's Paramount Pictures.)

In 2008, Time Warner shut down New Line Cinema as an independent mini-major studio, and integrated New Line into the Warner Bros. library.

In June 2016, it created the Harry Potter Global Franchise Development Team to oversee its ownership of the Harry Potter franchise worldwide (including the Wizarding World trademark).